a commentary on indian
craft, culture and community.

Reefil Recycling – Branding & Identity

Reefil is an imaginary company that transforms plastic waste into ocean-friendly coral reef ecosystems. With a focus on innovation and authenticity, Reefil is a truly altruistic company that aims to make the world a better place.
My teammates and I worked together to create the visual identity of the brand and develop a set of usable collateral material including a website, an advertising campaign, an informational brochure, a social media page, and necessary pieces for two events, namely a beach cleanup and a sustainability symposium.

Introduction

Visual Identity

Collateral Material