ASHWATHI NAREN

For an end-term project as part of an Advertising Design class I took at FIT, we were placed into groups and asked to choose an upcoming brand and jointly create an integrated advertising campaign for the same.
We came up with an ad campaign, a guerilla campaign, an interactive advertisement, and a set of Instagram posts for their social media.

The chosen brand was OKKO Pro Lens Filters – a brand that is breaking into the market with premium DSLR lens filters at mid-range prices.