ASHWATHI NAREN

As part of a project for a class I am taking in Visual Presentation & Exhibition Design, we were to choose a brand and design a 3-dimensional graphic that could be a part of the brand’s store or marketing strategy.
I chose the brand L’Oréal and created a lipstick wall where customers could try on new lip colors and interact with the brand. The alphabets of the logo served as the base form, and the lipsticks would be inserted into these letters through square-shaped holes. The ‘O’ in the brand’s name would be a vanity mirror.