As part of a Visual Merchandising class I took in semester 4 at NIFT, we were asked to analyse the khadi market in India and re-imagine the Khadigram brand.
After researching into the brand and the textile itself, I came up with a re-branding strategy for the company which would aim to appear more youthful and create interest in a younger Indian audience.
a commentary on indian
craft, culture and community.
Khadi Contemporary – Rebranding Concept
One response to “Khadi Contemporary – Rebranding Concept”
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This looks like a great visual merchandising project. Was it purely for class, or did the instructor submit your projects to the Khadigram brand? I’m sure they would have been interested.
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ASHWATHI NAREN 
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